Tata Group’s tech company Tata Digital has launched India’s first super app Tata Neu. In this app of Tata, many product categories like electronics, fashion, travel, beauty, health, entertainment, grocery, food delivery, and many services are present in one app. Tata Key Super App can be downloaded from Google Play Store and Apple App Store.
The company made an official announcement in August 2022 regarding the launch of Tata Neu. At that time this app was available to the employees of Tata Group. With this app, Tata, one of the oldest companies in the country, has entered the digital payment, online food delivery, investment, and online service provider segment.
With the launch of Tata Neu, Tata Digital has also started internal testing of the Unified Payment Interface (UPI). The company is working closely with ICICI Bank for this. Along with this, Tata is awaiting clearance from the National Payments Corporation of India (NPCI) for UPI.
Tata Neu App Features & Rewards
There are many offers and discounts available in Tata Neu app on Grocery, Health, Beauty, Pharmacy, Mobile, Gadget, and Hotel flight booking. Tata Neu has partnered with Big Basket for groceries. Along with this, the app has been integrated with Croma and Tata Cliq. Along with this, AirAsia India for travel, Tata 1mg for health, and Tata’s Taj hotel chains in the app for food delivery have been added to the app.
Along with this, the app offers a variety of financial services such as utility payments, UPI services, loans, and insurance. Several features of Tata’s Super App are currently in the testing phase. It is expected that more services can be offered in this app in the coming days.
The rewards program has also been shared in the Tata Neu app. Users get Neu Coins on the transaction which can be redeemed by the users. Along with this, the unique membership program NeuPass is also being offered in the app. Currently, Tata Neu is offering up to a 10 percent discount on Air Asia flight bookings. Along with this, up to 50 percent discount is being available on groceries from Big Basket. At the same time, up to 70 percent discount is available on TataCliQ products and up to 50 percent discount on ordering food from the nearest Taj hotel.